Can You Buy Merle Norman Makeup In Stores Or Online

Merle Norman Cosmetics Announces New E-Commerce Platform

Digital ordering for customers volition strengthen relationships, heave franchisees' sales

Foundational to Merle Norman Cosmetics' business model is our delivery to customer service. In 2019, we will found yet another tool for franchisees to serve their customers well: e-commerce. The much-anticipated platform will roll out by the fall and be fully operation past the end of the twelvemonth.

"We're and then excited most this new development for Merle Norman Cosmetics," said Travis Richards, Vice President of Franchising. "We've been working with our studio owners on creating only the right tool that will reach our goals. We believe our east-commerce system volition help franchisees better serve their customers. Investing in customer relationships is still primary for studio owners, and this is just some other way to do that amend."

New e-commerce platform means more sales for studio owners

Salesforce is building the new e-commerce platform, which volition offer ii means for a Merle Norman customer to purchase our products online.

The customer who has an existing relationship with a studio volition be able to choose that location and studio owner when placing the lodge. That designated studio will be credited with the sale and notified of the purchase.

East-commerce is designed to drive customers to their local studios, so the studio possessor volition be able to follow up with the online client to consult on their latest purchase. Every package will include trial samples of exclusive Merle Norman products, with instructions for how to purchase the full-size product at the nearest studio. Local studios will not be able to accept returns, but they tin help facilitate the render processes back to MN Home Office and consult the customer towards another product.

Products ordered online will accept costs that are slightly higher than what customers will find in their local studios, and studios will exist the exclusive carriers of seasonal "gift with purchase" promotions. Customers who want the best prices, promotional gifts, and easily-on consultation will however choose their studio over "self-serve" digital ordering.

Eastward-commerce does offer a benefit to the brand and the franchisee, though. With online ordering, customers will exist able to get products that may be out of stock or not carried at their local independently endemic and operated studio.

The second way a client may order Merle Norman products is without affiliation with a local studio. These customers will exist served through the home part. The new e-commerce platform will aid the corporate office identify Merle Norman "lost customer" — and possible future studio owners! Eastward-commerce will widen the availability and accessibility to our products, helping heave brand awareness and increment overall sales.

"Trust is paramount, and our new e-commerce platform is intended to fortify that trust," Richards says. "Our focus has always been and will always be on relationships. That makes our company and brand potent — and our studio owners successful. This new capability will brand usa stronger and help us continue to achieve that."

Learn more virtually becoming a Merle Norman Cosmetics franchise owner

Extended to entrepreneurs beginning in 1931 by Merle Norman herself, our franchise opportunity gives franchisees personal and professional person fulfillment as Merle Norman Cosmetics studio owners.

We are actively recruiting entrepreneurs to help us reach our goal of 65 new and resale studios in 2019. With more than 1,000 studios in North America, we still have optimal territory available for you to open your ain cosmetics studio franchise.

Find out more than by exploring the research pages on our website, or asking a copy of our complimentary Franchise Information Study.